Prioritizing Skincare- The Ultimate Guide to Whether Serum Should Be Applied Before or After Moisturizer

Does serum come before or after moisturizer? This is a common question among skincare enthusiasts who are trying to create the most effective skincare routine. Understanding the order in which to apply products is crucial for achieving optimal results and ensuring that each product can work to its full potential.

Serums and moisturizers are both essential components of a skincare routine, but they serve different purposes. Serums are concentrated formulas designed to target specific skin concerns, such as wrinkles, hyperpigmentation, or acne. They contain high concentrations of active ingredients that can penetrate deeper into the skin to deliver results. Moisturizers, on the other hand, are formulated to hydrate and protect the skin’s surface, creating a barrier that helps retain moisture and prevent environmental damage.

So, when it comes to the question of whether serum should be applied before or after moisturizer, the answer is generally before. Here’s why:

1. Enhanced Penetration: Serums are designed to be absorbed quickly by the skin. Applying a moisturizer over serum can create a barrier that may prevent the serum from fully penetrating the skin, reducing its effectiveness.

2. Targeted Ingredients: Serums contain potent active ingredients that are meant to address specific skin concerns. By applying serum before moisturizer, you ensure that these ingredients are delivered directly to the areas they are intended to target.

3. Moisture Retention: Moisturizers are formulated to lock in moisture. By applying them after serum, you create a barrier that helps retain the hydration provided by the serum, enhancing the overall effectiveness of your skincare routine.

However, it’s important to note that the order in which you apply products can vary depending on your specific skincare needs and the formulations of the products you are using. For example, if you have sensitive skin, you may want to apply a light moisturizer before serum to create a soothing barrier. Additionally, if you have very dry skin, you may need to use a richer moisturizer to ensure that your skin stays hydrated.

In conclusion, while it is generally recommended to apply serum before moisturizer, it’s essential to consider your skin type, the specific concerns you are addressing, and the formulations of the products you are using. By understanding the roles of serums and moisturizers and how they interact, you can create a skincare routine that is tailored to your needs and delivers the best possible results.